Your readership can flourish or flounder based on how well you “speak” to your audience with online content. Here’s an exercise to discover how people write within your industry and learn what gets your target audience engaged.
1) Visit three thought leaders’ websites in your niche. The idea is to find out how thought-leaders in your industry are already connecting with the audience. Make sure the websites you check have consistent blog and social media content with signs of engagement, such as comments, retweets and shares.
2) Spend 10 minutes looking at each author. Review each author’s recent blog posts, tweets, and other social media posts. Take note of their writing style. Is it informal and conversational or more formal and businesslike? How lengthy are their blog posts? You should see a pattern developing about the kind of writing that works in your industry.
3) Evaluate your natural writing style. Everyone has a natural tone or voice when they write. Gauge whether your style is similar to what you’re seeing online in your industry. If not, you may want to consider adapting to the tone and style of the conversation.
If you do try this exercise, please share what you learned in the comments section below.
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