When was the last time you suggested to a client that they update the content on their website? Did they actually follow through and take your advice? In this post, I’ll discuss why industry specific, up to date media terms are a good idea to incorporate into on-site content.
Sure, fresh content can influence search rankings. And that’s important. However, once visitors get to the site, will they see updated industry terms they hear in the media and want to know more about? Or will they see content with lots of generalities and terms from years ago?
Here are a few examples of up to date media terms:
Healthcare – single-payer medical insurance, health reform
Auto Sales – hybrids, electric vehicles, 40mpg
Dentistry – same day dentures
Implementing new language is not an attempt to take advantage of “buzz-terms.” Americans genuinely absorb what our mainstream media broadcasts. Proof? You can match anything being talked about on television with the top searches on Google Trends. If a client’s website doesn’t fall into a definite niche, use Google Trends to find current industry language.
If you’ve been trying to get a client to understand this, then show them this article to prove you’re not the only one saying it’s a smart investment to update their on-site content.
What updated industry terms do you know that your clients would benefit from having on their websites?
photo credit: stevendepolo