We are always looking for new writers and editors to join our growing ranks. Working for Student Experts entails crafting blog content, guest posts, web copy, and PPC ad headlines for small and medium-sized business clients.
Here are three traits that we look for in potential content writers during the recruiting process:
1. A Writing Background
The best content writers tend to have backgrounds in English literature, creative writing, linguistics, journalism, philosophy, and other writing-intensive areas of study. When an applicant has excelled throughout years of reading difficult texts and writing grueling papers, he or she will likely be a good fit for a job that involves researching, writing, and thinking critically all day long. As much as we love English and journalism majors, we do hire outside of these areas of study—especially when we see a pre-law or pre-med candidate who has a real way with words.
2. A Marketing Mindset
A content writer’s main function is to create engaging copy that ultimately “sells” or “markets” a business’ products and services. Even though a blog or guest post is not overt advertising copy, it should leave the reader with a positive feeling about the company. When we read writers’ applications, we gravitate toward the candidates who do a wonderful job of marketing themselves. If you can’t convince us of why we should hire you, then how are you going to write blogs that convince customers to work with one of our small business clients?
3. A Confident Voice
A confident writer uses active sentences and incorporates facts and information with gusto! When reading an applicant’s writing sample, we look for red flags such as vague sentences, overuse of a particular structure (like the em dash), or redundancy. Overall, we’re looking for applicants who can write with the utmost clarity and efficiency.
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