The Harlem Shake is Dead. Long Live Internet Memes.

Now that the Harlem Shake is officially over, just how did this dance move turn into a viral sensation on Youtube? We’ve put together an infographic detailing the history of the Harlem Shake, from its humble origins as a 1980s dance move to a worldwide meme. Learn how a few Australian teens took this dance to a whole new (silly) level. If you like what you see here and want to use infographics to market your business online, learn more about our content-driven SEO services.

How-the-Harlem-Shake-Happened-Infographic

 

Grab the Embed Code to share the Harlem Shake infographic on your site:

<a href="blog url"><img src="http://studentexperts.com/wp-content/uploads/2013/03/How-the-Harlem-Shake-Happened-March6.png" alt="Student Experts Infographic" title="How The Harlem Shake Happened - INFOGRAPHIC" width="1001" height="13069"/></a><br/><a href="http://www.studentexperts.com/#infographic">Student Experts Infographic Marketing</a>

3 Reasons to Consider Infographics for Content Marketing

infographics marketing

Infographics. This word seems to be on the tip of every SEO and internet marketer’s tongue. Infographics are images containing visual representations of statistics, demographics, historical time lines, and factoids about a certain topic.

What is it about these colorful data visualizations that make them such compelling pieces of content?

Below we’ll explain the top three reasons to consider infographics as a part of a content marketing strategy. We will also share some helpful links for getting started with infographic design and marketing.

Why Create Infographics?

1. Infographics Are User Friendly

People love to feel informed but have limited attention spans. Infographics are popular with online audiences because they feature memorable, bite-sized pieces of information in a visually stimulating format that’s easy to share. Blog posts, guest blogs, ebooks, and white papers are all integral to a content marketing strategy, yet infographics are more user-friendly and engaging than these other text-based formats.

2. Infographics Have Social Value​​

Which would you rather post to your Facebook wall, a link to a blog post listing statistics about the economy, or a stunning image that animated the same statistics using charts and information design?  Users on networks like Facebook, Twitter, and Pinterest will likely find more value and fun in sharing a visual infographic than a plain old blog post. Featuring original infographics on a business social media profile, blog, or website can also create a more positive brand image for that business.

3. Infographics Build Links

Marketers can submit infographics to third party design websites, bookmarking sites, and social networks, with links pointing back to the original infographic URL. While many of the links from third parties such as Pinterest or Flickr will be “no-follow,” populating such sites with an infographic image can help increase referral traffic. Additionally, other blogs and websites may find your infographic on a site like Visual.ly, and then choose to share it with their audiences using embed code or a  “follow” link attribution. While distributing an infographic, marketers can optimize the infographics’ embed code with the links and varied anchor text of their choice.

If you are considering infographics as part of your  online strategy, be sure to partner with a content marketing provider offering infographic research, fact-checking, design and editing. To learn more about marketing with infographics, check out these helpful links.

Links to Infographics Resources

 

 

 

 

Photo credit: Brett Jordan

Your Clients Do Not Know How To Write

Business Content Creation Isn't Always EasyAs an internet marketer, how often do you find that your clients have the tools to build consistent content but that they rarely do?

If your client’s blog and online content are underwhelming or non-existent, then it’s clear that simply having content creation tools available is not enough.

Why Your Clients Have Content Woes 

Nearly all SMBs lack the ability to write engaging content on a regular basis.  They do not write content because of one or all of the following challenges:

  •   They lack basic knowledge of online marketing
  •   They do not have writing experience
  •   There is no time to take away from operational activities

If your client’s last blog post was from June 1st….2009, or their business Facebook page is dominated by photos of the owner’s dog, yet they’re a dental office, then they need to find a better content solution.

What To Do About Content Creation

There are two ways to handle a client’s content problem:

1) Educate them. At a minimum, you can provide your clients with a blog writing resource that helps them understand the importance of consistent on-site content.  Direct them to free tools to manage social content if they want to create it themselves or do not have the budget to outsource.  Maybe lead a work-shop that educates SMBs on using an editorial calendar for WordPress blogs.  Encouragement and education will prove effective for motivated SMBs.

2) Provide Content. To ensure that your clients maintain a competitive online presence, deliver blogs, articles and other content to your clients as a service offering.  If you don’t have the resources to do this copy writing in-house, then you can outsource content creation to a trusted partner.

Offering your clients a comprehensive online marketing strategy is a good bet.  Regular content in the form of blogs and social updates are an important piece of that strategy.  As an agency, the more diverse your offering is, the more likely everyone involved comes out a winner.

Photo credit: photosteve101