5 Useful Apps for Small Business Marketing

If you are reading this, you have probably done more than enough research to know that there are some apps that you simply have to have if you want to market your small business effectively. You have set up the Twitter and Instagram apps on your mobile device, and you obviously have a Facebook account. Now it is time to move beyond the basics, increase your reach, and drive more conversions. These apps for iOS and Android will take your small business marketing to the next level:

Facebook Pages Manager – iOS/Android
If Facebook is a major part of your business’ marketing plan—and it should be—this app is for you. The standard app for Facebook is great for your personal account, but Facebook Pages Manager gives greater access to and control of your business’ Page. With this underutilized mobile tool, you can view Insights, share from your Page, and respond to customers on the go.

Buffer – iOS/Android
Managing the many social media accounts your business needs to succeed can be a struggle. Buffer’s mobile app will streamline your social strategy by letting you schedule and coordinate your sharing across Facebook, Google+, LinkedIn, and Twitter from one simple interface.

Lightroom – iOS/Android
A good photo can do wonders for a Facebook ad or post, so why not make your photos shine with a bit of editing? Adobe Lightroom is a professional-grade photo editor that is now available for free as a mobile app for iOS and Android. Brighten up colors and remove flaws for more striking images to share on social media.

Google Drive – iOS/Android
Text documents, spreadsheets, presentations, and forms stored in the cloud allow you to coordinate with your team on just about any project. Save and access drafts of blogs, share customer data, take notes, and update your records from anywhere. Google Drive for Android and iOS is a cloud storage and co-writing powerhouse.

Google Analytics – iOS/Android
Your marketing strategies should always be evolving and you should always be learning. To get the most out of your newest content strategies, ad campaigns, and landing page layouts, you need access to data from past and current efforts. This is where Google Analytics comes in, with comprehensive information and intuitive visuals.

More and more customers are going mobile, so it only makes sense that you would too. How do you stay on top of your marketing efforts while on the go? Share your favorite mobile apps for running a small business in the comments below!