Facebook’s Boost Your Business Event

Have you heard of Facebook’s Boost Your Business events? Facebook’s small business team hosts these events around the country, helping small business owners learn their way around Facebook for business. This past Friday, our Student Experts Tucson team attended one of these events right here in town at the beautiful Westin La Paloma Resort and Spa! We learned a few useful hints that can help small businesses advertise and find new customers using Facebook.

Our Tucson team at the event.

Our Tucson team at the event.

Posting Different Types of Content
Did you know that approximately 148 million people use Facebook every day? Not only does this social media platform have a lot of potential customers, but it also makes it incredibly easy to interact with those potential customers. Posting quality content is one of the best ways to stand out to Facebook users, which is why it’s essential to learn about the different types of content you can post on your business page. Text posts are similar to status updates for personal Facebook pages. These posts can be informative, but they are not the most engaging. Posts that contain pictures take up more physical space on the Facebook News Feed and are more likely to catch the attention of your potential customers. Video posts are becoming more popular, which makes it no surprise that Facebook hosts more than four billion video views each day!

Creating Ads
While regular posts will help you reach out to users who already like your page, ads will help you become visible to potential new customers. Facebook makes it incredibly easy for businesses to create different types of ads that lead viewers to their websites. Link ads feature call-to-action buttons that encourage viewers to learn more or schedule appointments right away. Carousel ads can feature four or five separate images that allow users to scroll left to right and click over to different pages on a website. Business owners can also use local awareness ads to become more visible to potential customers within a certain proximity. Facebook ads can work for any budget, making it easy for every small business to start advertising.

Finding Facebook Users
In order to run successful ads, you’ll need to find Facebook users to target. Unlike other forms of advertising that have a broad reach, Facebook allows business owners to only reach out to the users that matter to them. Native targeting allows you to target users based on demographics, interests, behaviors, and location. Advanced targeting lets you create customer lists based on website views or other information that you choose. You can also create lookalike audiences that feature Facebook users that are similar to users in your current customer list.

Are you ready to harness the power of Facebook for your business advertising? Student Experts can help! We can create high-quality, custom content for you to feature on your page so you get noticed. Contact us online to find out more about what we can do for your business.

Guerrilla Marketing At A Large University Career Fair

We recently found ourselves at a large University Career Fair, where thousands of students swarmed employer booths seeking future internships and employment. Our table looked snazzy with a sign, job flyers, a Kindle Fire for collecting email addresses, and of course a bowl of candy.

Yet 20 minutes into the career fair, we hadn’t been approached by any of the students.  That’s when my colleague Sarah had one of those ah-hah, light-bulb moments.

Sarah jumped behind our table and shuffled through the papers and supplies back there. When she reappeared, she was holding what used to be a plain manila work folder. Now, the folder said in large sharpie letters:

Can You Write? Design?

At first I was skeptical about this improvised sign, but within minutes we had our first few interactions with students from all kinds of backgrounds!  Whether studying law, English, philosophy, computer science, or theater, all of these students had a passion for writing or design. The sign was working wonders; we were collecting tons of emails and handing out job flyers.

Soon, a sleek representative from a Fortune 500 company across the aisle came over to congratulate us on our genius sign. “We spent more than $2,000 on our banners,” he laughed, as he nodded toward his company’s decked-out table.

When it was my turn to hold the homemade sign I felt funny, like one of those sign-spinners you see dancing by the side of a busy road. But as nervous students walked by us, wearing their ill-fitting “interview” suits, many of them smiled, laughed, or mouthed the word, “no,” as they passed our table.

We got to speak with so many bright students that day and the sign was a great icebreaker. It just goes to show you that sometimes simple guerrilla marketing strategies work best. When Reddit was a foundling startup with a budget of $500 dollars, it experienced the same kind of  guerrilla marketing momentum from a simple sticker campaign. (Now Reddit has more than 2 billion monthly page views.)

That’s our little guerrilla marketing story. Thanks for reading! If you have a similar marketing story where a homegrown guerrilla tactic was a big win, share your thoughts in the comments below.

We are currently  hiring content writers and graphic designers nationwide. Please visit our jobs page for more information and links to apply.