Tucson Infographic: Welcome to The Old Pueblo!

Tucson, AZ is a great place to live – many of our content writers, editors, and designers went to college here and decided to stick around after graduation. Why? Maybe it’s the weather. Tucson receives 350 days of sunshine every year. Maybe it’s the gorgeous desert scenery: We are surrounded on all sides by state parks and natural wonders. It’s truly a hiker’s paradise. Perhaps it’s the strange and wonderful Tucson culture. I’d argue that Tucson is even weirder than Austin. Tucsonans eat hot dogs wrapped in bacon with mayonnaise on top, attend art openings in renovated warehouses, build their own bikes in subterranean bike lairs, and relish every opportunity to dance the night away at memorable concerts.

Everyone has a different reason to love Tucson, but one thing is for sure: It’s a very unique place. That’s why we decided to create this infographic about Tucson, our beloved home town. Please feel free to share it with your friends or send it to those East Coasters and Californians who still pronounce it “Tuck-son” (We all know a few!).

Tucson AZ Infographic

This infographic was created by Tucson content marketing firm Student Experts, proud purveyors of high-quality guest blogs, white-label content, and custom infographics.

Grab the Embed Code here to share this infographic on your website:

<a href="blog url"><img src="http://contentbystudentexperts.com/wp-content/uploads/2012/11/Tucson-AZ-Welcome-To-The-Old-Pueblo-Infographic-Web-1.jpg" alt="Student Experts Infographic Marketing" title="Tucson AZ Welcome To The Old Pueblo - INFOGRAPHIC" width="1000" height="3826"/></a><br/><a href="http://studentexperts.com/tucson-infographic-welcome-to-the-old-pueblo>Student Experts Infographic Marketing</a>

3 Reasons to Consider Infographics for Content Marketing

infographics marketing

Infographics. This word seems to be on the tip of every SEO and internet marketer’s tongue. Infographics are images containing visual representations of statistics, demographics, historical time lines, and factoids about a certain topic.

What is it about these colorful data visualizations that make them such compelling pieces of content?

Below we’ll explain the top three reasons to consider infographics as a part of a content marketing strategy. We will also share some helpful links for getting started with infographic design and marketing.

Why Create Infographics?

1. Infographics Are User Friendly

People love to feel informed but have limited attention spans. Infographics are popular with online audiences because they feature memorable, bite-sized pieces of information in a visually stimulating format that’s easy to share. Blog posts, guest blogs, ebooks, and white papers are all integral to a content marketing strategy, yet infographics are more user-friendly and engaging than these other text-based formats.

2. Infographics Have Social Value​​

Which would you rather post to your Facebook wall, a link to a blog post listing statistics about the economy, or a stunning image that animated the same statistics using charts and information design?  Users on networks like Facebook, Twitter, and Pinterest will likely find more value and fun in sharing a visual infographic than a plain old blog post. Featuring original infographics on a business social media profile, blog, or website can also create a more positive brand image for that business.

3. Infographics Build Links

Marketers can submit infographics to third party design websites, bookmarking sites, and social networks, with links pointing back to the original infographic URL. While many of the links from third parties such as Pinterest or Flickr will be “no-follow,” populating such sites with an infographic image can help increase referral traffic. Additionally, other blogs and websites may find your infographic on a site like Visual.ly, and then choose to share it with their audiences using embed code or a  “follow” link attribution. While distributing an infographic, marketers can optimize the infographics’ embed code with the links and varied anchor text of their choice.

If you are considering infographics as part of your  online strategy, be sure to partner with a content marketing provider offering infographic research, fact-checking, design and editing. To learn more about marketing with infographics, check out these helpful links.

Links to Infographics Resources

 

 

 

 

Photo credit: Brett Jordan

Up To Date Media Terms Need To Be A Part Of Your On-Site Content Strategy

When was the last time you suggested to a client that they update the content on their website?  Did they actually follow through and take your advice?  In this post, I’ll discuss why industry specific, up to date media terms are a good idea to incorporate into on-site content.

Sure, fresh content can influence search rankings.  And that’s important.  However, once visitors get to the site, will they see updated industry terms they hear in the media and want to know more about?  Or will they see content with lots of generalities and terms from years ago?

Here are a few examples of up to date media terms:

Healthcare – single-payer medical insurance, health reform

Auto Sales – hybrids, electric vehicles, 40mpg

Dentistry – same day dentures

Implementing new language is not an attempt to take advantage of “buzz-terms.” Americans genuinely absorb what our mainstream media broadcasts.  Proof?  You can match anything being talked about on television with the top searches on Google Trends.  If a client’s website doesn’t fall into a definite niche, use Google Trends to find current industry language.

If you’ve been trying to get a client to understand this, then show them this article to prove you’re not the only one saying  it’s a smart investment to update their on-site content.

What updated industry terms do you know that your clients would benefit from having on their websites?

photo credit: stevendepolo

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Why Engage In A Free Content Trial?

As Google continues to update its algorithms, “Quality Content” is becoming vital to SEO and internet marketing success. That’s why Student Experts offers a free content trial for firms looking to provide their clients with custom blogs and quality guest posts.

When creating a new business partnership, it’s important for both parties to be sure of the fit. If you’re an internet marketer or SEO sourcing content for your clients, there’s no better way to make a decision, then to engage in a free trial period. Below we’ll share the three reasons why we feel it’s important to offer a free content trial:

1. Get A Taste of the Content

Would you recommend a restaurant to a friend without eating there first?  Similarly, the content you provide to your clients is a representation of your firm and ultimately, a representation of your client’s brand. The best way to find out if a blogging service is going to meet yours (and your client’s) high expectations, is to get a taste for free. A free content trial can give you a sense of the turnaround time and quality level. With a free trial, you’ll know if the writing has that  je ne sais quoi you’ve been looking for.

2. Zero Risk and Zero Setup

SEOs and internet marketers are increasingly expected to do more with less resources. With a free content trial, you can get the client blogs or guest blogs that you need quickly, at no cost and with zero long-term commitment.  You’ll only need to invest a few short minutes to share the scope of your content needs with your free trial provider. Leading content providers will have streamlined processes in place for collecting information, writing, editing, and delivering your trial content within days. This makes the entire process quick and hassle-free.

3. Test out the Relationship

During a free content trial, both the SEO or internet marekting firm and the content provider should be looking for mutual benefits and longterm potential. This is often an overlooked courtesy. A free content trial is a great opportunity for SEOs to ask questions about how the content provider can grow with their business and remain flexible to meet their changing needs.  With no money exchanged nor time wasted, if the fit is not there for either party, then it’s easy to shake hands and walk away.

How does your company handle writing quality blog posts and guest blogs for clients? At Student Experts we specialize in producing white-label content for internet marketing and SEO firms. Get started with a free content trial today, and see if we’re the right fit for you!

Photo Credit:  Stefan Baudy

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3 Reasons Why Every SMB Website Needs A Blog

blog writingThink a regular business website is good enough for a small or medium-sized business (SMB) to succeed online? Think again.

According to HubSpot, a company blog attracts 55 percent more visitors, 97 percent more inbound links, and generates 434 percent more indexed pages than a static website.

If these stats alone don’t convince you to consider blogging as part of an overall online marketing strategy, then check out the three main benefits of business blogging below:

1. Build SEO

A business blog combined with a keyword strategy is an excellent way to build SEO. Using keyword-based anchor text, linking back to your a main website, and linking out to authoritative sources will all contribute to improved search results. Blog writing is also a great way to mention long tail keywords that may be tough to incorporate naturally into regular website copy.  If a business blog’s content is high-quality and engaging, then other websites and blogs may even create valuable back links to it.

2. Establish Thought Leadership

Business blogs and guest posts are great places to feature recent research and newsworthy items in a client’s industry.  An expert content creation service will know the go-to resources for news and research in industries ranging from dentistry to automotive. When  blog posts and guest posts include timely statistics and news it will impress visitors to your client’s blog (potential customers) and help that client to establish thought leadership within their industry.

3. Promote Conversions

Every blog post can have a call-to-action and a link pointing back to a relevant product page or other high-conversion page on your client’s website. The call-to-action can be overt, such as “Call today to find out more,” or more subtle, for example, “Contact your expert plumber for more information.” You can even incorporate google analytics and a trackable toll-free phone number to measure the success of different combinations of calls-to-action and content.

If you’d like to provide blog content to your SEO and internet marketing clients, then consider partnering with Student Experts. We produce thousands of SEO-optimized blog posts and guest post each month across more than 30 industries. Find out how to get started with our free content trial today.

Photo Credit: jmoneyyyyyyy (T-shirt available for sale at Raygunsite.com.)