Responding to Online Questions and Comments

Your business’ online image can significantly influence the opinions of both current and future clients, helping to satisfy your existing customers and impress or draw in new clientele by demonstrating your commitment to addressing customer questions or concerns. Whether you’re responding to questions and comments on your business website and blog or through one of your social media accounts, taking the right approach is essential to ensure you are projecting the online image you want for your business.

Respond in a Timely Fashion

As online culture changes the way customers think, it’s important to change the way your business responds to comments and questions as well. Devoting the time and manpower to monitoring your website and social media feeds is a valuable use of resources that allows you to address issues and concerns quickly to show your commitment to timely customer service. Waiting too long to respond to questions or concerns will make customers feel abandoned and prompt them to seek services or products from a provider they feel will better respect their time and money.

Respond as a Brand

Online communication and social media interaction are great ways to connect with your customer base on a personal level. However, it’s important to remember that responses to questions and comments should be formulated with your brand in mind. Regardless of the number of employees you have handling client interactions across your social media accounts, make sure each response is professional and consistent with your brand’s values, image, and personality.

Respond to Valid Comments and Concerns

Especially if your business receives a large number of tweets, comments, and questions each day, it’s essential to pare down your responses to those that are most vital. Always respond to customer questions and concerns, which are the greatest opportunities to pull in new clients and retain those who aren’t satisfied. While you should always feel free to retweet or share praise and thanks, these comments don’t necessarily require an actual response. Be wary of negative or argumentative comments—when you see a customer expressing frustration or experiencing an issue, responding is definitely the right choice. However, while you shouldn’t be afraid to address negative comments when they present the opportunity for growth and connection, avoid engaging with commenters who are only concerned with attacking your brand or are not expressing legitimate concerns related to your business.

Are you looking for help managing your business’ online and social media presence? Student Experts can help—please contact us online to find out more about our social media and SEO solutions.

What’s the Most Effective Type of Social Media Post? – Infographic

Creating social media accounts is essential in today’s business world—but you also have to be sure to update your accounts with posts that are relevant to your followers! Text updates, pictures, infographics, and videos are all useful social media posts, but some tend to be more shareable than others. Take a look at this infographic to find out more about what you should be posting to your Facebook, Twitter, and other social media accounts. If you’re interested in infographic or social media services for your business, click here to find out more about working with Student Experts.





Benefits of Graphic Design Services

Logos, infographics, website images—these are just some of the graphic design needs your company might come across as your business grows. Instead of trying to design these yourself or asking employees for help, consider the benefits of investing in professional graphic design services for your business.

Showing Your Company’s Personality

Every company should have a personality that it can convey with its marketing efforts as well as its products and services. Working with a graphic designer is one of the most efficient ways to develop your company’s personality. Graphic designers are knowledgeable about marketing trends and how consumers react to them. You can talk to your graphic designer about the type of personality traits you want your company to have, and he or she will be able to suggest imagery, colors, and fonts that help convey these themes.

Making a Lasting Impression

Your logo plays an important role in how potential customers will view your business. When you have a logo that is boring or hard to understand, potential customers might simply see it and look away without a second thought. If you have an aesthetically pleasing logo that draws in attention, potential customers are much more likely to remember the image and your company. A graphic designer can help you create a logo that represents your company, looks great, and makes a lasting impression.

Creating a Professional Reputation

While there are many responsibilities that you can handle in-house for your business, graphic design is not one of them. Professional graphic designers have the training as well as the proper tools and programs needed to create high-quality images. Potential customers are more likely to respond positively to high-quality images than low-quality ones. In order to build a professional reputation that will attract more customers, it is a good idea to leave your graphic design needs to a professional.

Giving Employees Time to Focus

Even if some of your employees have experience in graphic design, it is important to consider investing in professional graphic design services. You hired your employees for specific jobs, and they might not have time to focus on their responsibilities if they are working on graphic design needs during the day. When you hire a professional, you’ll get great images and give your employees time to focus on their work.

Learn more about graphic design services by contacting Student Experts today! We offer a variety of services to help businesses build their brands. Contact us to get started.

The Biggest Pokémon GO Fails… Thus Far – Infographic

Even if you’ve been living under a rock or in a cave, you’ve probably heard of Pokémon GO, because people have been searching everywhere—even in caves—for the digital monsters! While this mobile game has had great success in getting players off of their couches and exploring their neighborhoods, some players have made a few unwise decisions in their pursuit of Pokémon. Take a look at our latest infographic to learn about a few of the major mistakes Pokémon GO players have made.



Gaining and Engaging Followers – Infographic

You’ve set up your business website and created social media accounts—now how do you gain and engage followers so that they become customers? Using your accounts to interact with other users on a regular basis is key! Check out our latest infographic to find out more about using social media to your advantage.


Do you need help managing your social media presence? We can help! Contact Student Experts today to find out more.