What’s the Most Effective Type of Social Media Post? – Infographic

Creating social media accounts is essential in today’s business world—but you also have to be sure to update your accounts with posts that are relevant to your followers! Text updates, pictures, infographics, and videos are all useful social media posts, but some tend to be more shareable than others. Take a look at this infographic to find out more about what you should be posting to your Facebook, Twitter, and other social media accounts. If you’re interested in infographic or social media services for your business, click here to find out more about working with Student Experts.





Benefits of Graphic Design Services

Logos, infographics, website images—these are just some of the graphic design needs your company might come across as your business grows. Instead of trying to design these yourself or asking employees for help, consider the benefits of investing in professional graphic design services for your business.

Showing Your Company’s Personality

Every company should have a personality that it can convey with its marketing efforts as well as its products and services. Working with a graphic designer is one of the most efficient ways to develop your company’s personality. Graphic designers are knowledgeable about marketing trends and how consumers react to them. You can talk to your graphic designer about the type of personality traits you want your company to have, and he or she will be able to suggest imagery, colors, and fonts that help convey these themes.

Making a Lasting Impression

Your logo plays an important role in how potential customers will view your business. When you have a logo that is boring or hard to understand, potential customers might simply see it and look away without a second thought. If you have an aesthetically pleasing logo that draws in attention, potential customers are much more likely to remember the image and your company. A graphic designer can help you create a logo that represents your company, looks great, and makes a lasting impression.

Creating a Professional Reputation

While there are many responsibilities that you can handle in-house for your business, graphic design is not one of them. Professional graphic designers have the training as well as the proper tools and programs needed to create high-quality images. Potential customers are more likely to respond positively to high-quality images than low-quality ones. In order to build a professional reputation that will attract more customers, it is a good idea to leave your graphic design needs to a professional.

Giving Employees Time to Focus

Even if some of your employees have experience in graphic design, it is important to consider investing in professional graphic design services. You hired your employees for specific jobs, and they might not have time to focus on their responsibilities if they are working on graphic design needs during the day. When you hire a professional, you’ll get great images and give your employees time to focus on their work.

Learn more about graphic design services by contacting Student Experts today! We offer a variety of services to help businesses build their brands. Contact us to get started.

The Biggest Pokémon GO Fails… Thus Far – Infographic

Even if you’ve been living under a rock or in a cave, you’ve probably heard of Pokémon GO, because people have been searching everywhere—even in caves—for the digital monsters! While this mobile game has had great success in getting players off of their couches and exploring their neighborhoods, some players have made a few unwise decisions in their pursuit of Pokémon. Take a look at our latest infographic to learn about a few of the major mistakes Pokémon GO players have made.



Gaining and Engaging Followers – Infographic

You’ve set up your business website and created social media accounts—now how do you gain and engage followers so that they become customers? Using your accounts to interact with other users on a regular basis is key! Check out our latest infographic to find out more about using social media to your advantage.


Do you need help managing your social media presence? We can help! Contact Student Experts today to find out more.



Using Instagram for Your Small Business

Your company already has a Facebook page and Twitter page, what else do you need? Different social media sites offer different features that attract users. Today’s social media users love taking and sharing pictures as quickly as possible, which is why Instagram is so popular right now. Take advantage of this trend by creating a profile for your small business!

Highlight Products and Services

One of the best ways to use any social media platform is to show followers the products and services that you offer. No matter what type of business you currently run, you can ask employees to start taking pictures or even hire outside photographers to capture shots of your products and services. Posting these pictures to Instagram will give your followers a better idea of what your business is all about. You can also get in on a recent trend by making short video collages that show each step necessary to successfully use your products.

Do Research

Social media has given customers a totally new way to share their opinions about the products and services they use. When you post pictures of your offerings to your Instagram page, followers will be able to press “like” and leave comments about their positive experiences. Some customers may leave comments expressing frustration over negative experiences, but these comments can simply help you develop stronger products in the future. Your Instagram profile can also enable you to research what your competitors are doing and how social media users react to it.

Interact with Customers

While an Instagram profile can help you with valuable research, it will also allow you to interact with customers in other ways. You can post fun pictures or videos that are relevant to your industry. These will provide entertainment to your customers. Other posts can encourage customers to comment with calls-to-action, and you can keep the conversation going in the comment section! This type of interaction can help build stronger relationships.

Show Off Your Personality

What makes your small business unique? You don’t want to look like every other small business posting pictures to Instagram, which is why it’s important to show off your company’s unique personality. Start by regularly posting pictures of your employees to let fans see the faces behind the products. You can also share pictures of corporate outings and local events that may interest your followers.

Learn more about building an online presence with help from Student Experts. Contact us today to start creating a better online reputation for your brand!