The Business Owner’s Guide to Posting on Social Platforms

Does your business have a Facebook page? What about a Twitter account? Using multiple social media platforms allows your business to reach out to more people and post a wider variety of content. This guide can help you figure out what to post, when to post it, and which social platforms to use.

Facebook

As one of the oldest social media platforms that is still widely used today, Facebook is also one of the most important for a business of any size to have. Facebook allows you to post text, images, videos, event invitations, and links, making it a great way to share a variety of useful content pieces with your fans.

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Create blogs, infographics, and other visuals to share with your customers, and be on the lookout for articles that your followers might find interesting. Try to post 3 to 5 times a week and pay attention to which posts receive the most attention.

Twitter

This social media website is best known for limiting posts to 140 characters. Twitter has become popular for sharing jokes, short advertisements, and graphics, making it a fantastic tool for any small business.

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Because tweets are so short, it is important to focus on visibility. While it is possible to over-post on Facebook, this is less of a concern for your Twitter account. You can tweet multiple times per day—as long as you’re tweeting quality content.

Instagram

If you have a lot of pictures and videos to share, then Instagram is a great option for your business. When it comes to this social media platform, consistency is the most important element to consider for your posting habits.

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Your Instagram followers will get used to your posts if they see them once a day or multiple times a week, so it’s important to keep up with a consistent schedule.

Snapchat

It might be newer than the other social media platforms on this list, but Snapchat has quickly become a popular app for both consumers and businesses.

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This app allows you to take pictures or create short videos that you can send directly to friends or put on your public story. Your Snapchat friends will be able to view these images and videos for 24 hours before they disappear. Use this app to show off new products, describe contests, and conduct polls where your potential customers can screenshot their favorite option.

You can learn more about the benefits of social media marketing with help from Student Experts. Discover our services that can help you boost your business by checking out our website or contacting us today.

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2017 Forecast: Are Infographics Still In?

The short answer to the question of whether infographics are still useful for online marketing in 2017 is yes! Infographics offer a way to present complex or abstract information in a way that catches the eye and is easy to understand. They can make dull facts more fun to read and share, and they can easily be posted on your blog and image-sharing sites. Continue reading for a closer look at infographics in 2017.

Improve Site Traffic

With an interesting infographic, you can draw new visitors to your business website. Share your infographic across your social media accounts and image-sharing sites to boost its visibility, and you may find that as your infographic is liked and shared, you gain new social media followers as well.

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In addition, infographics can help with link-building and make your website appear more authoritative. For these reasons, infographics will continue to be a great way to boost website traffic throughout 2017.

Stay on Top of Trends

There are plenty of new infographic trends to consider in 2017. One of the top trends is interactive infographics. These infographics draw viewers in, allowing them to interact directly with the visuals.

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In terms of design, minimalism will continue to be a popular element for infographics in 2017, as it allows the data to take center stage.

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Another infographic trend to incorporate into your SEO strategy this year is transcription of infographic copy—this makes the information provided in your infographic readable to search engines’ web crawlers.

Use Infographics in Innovative Ways

In 2017, consider going beyond the typical uses of infographics. In addition to creating infographic images that appeal to your customer base, you can also create infographics that are designed to be shared internally with your team. You can make an infographic to display your business’ sales trends in a fun way, or create a recruiting infographic that highlights why your company is a great place to work. Another approach you can take with infographics in 2017 is to attract local interest by highlighting things to do in your area, even if they aren’t directly connected to your business. This type of infographic is likely to be shared by other businesses and organizations in your city, helping to improve your visibility and position your company as an authoritative voice in your local industry.

If you’re ready to design an infographic campaign for 2017, Student Experts can help. We offer a range of graphic design services, including options for infographics of all shapes, sizes, and styles. To find out more, contact us to schedule a discovery call today.

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Focus on the 4th Ave Street Fair – Infographic

If you’ll be in Tucson this weekend, there is an event that you simply can’t miss—the 4th Avenue Street Fair! This biannual event dates back to 1970, and provides a great chance to find unique art pieces for your home or the perfect gift for that hard-to-shop-for family member. The upcoming fair starts on Friday, December 9, and runs through Sunday, December 11. You’ll find hundreds of merchants lining 4th Ave, and can stop to take in some great local entertainment as you shop. Check out this infographic to get more details about the 4th Ave Street Fair, and please feel free to share this infographic with your friends and family.

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Interested in getting an infographic for your business? Click here to contact us and learn how we can help!

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What You Need to Know About Small Business Saturday – Infographic

Thanksgiving is almost here, and that means the official start of the holiday shopping season will arrive before you know it. This year, when you’re making purchasing plans for Black Friday and Cyber Monday, consider visiting some local stores on Small Business Saturday as well. This shopping day encourages people to shop at and support local small businesses during this busy time of year. You can find out more about Small Business Saturday in this infographic.

What You Need to Know about Small Business Saturday 2016 Infographic

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Responding to Online Questions and Comments

Your business’ online image can significantly influence the opinions of both current and future clients, helping to satisfy your existing customers and impress or draw in new clientele by demonstrating your commitment to addressing customer questions or concerns. Whether you’re responding to questions and comments on your business website and blog or through one of your social media accounts, taking the right approach is essential to ensure you are projecting the online image you want for your business.

Respond in a Timely Fashion

As online culture changes the way customers think, it’s important to change the way your business responds to comments and questions as well. Devoting the time and manpower to monitoring your website and social media feeds is a valuable use of resources that allows you to address issues and concerns quickly to show your commitment to timely customer service. Waiting too long to respond to questions or concerns will make customers feel abandoned and prompt them to seek services or products from a provider they feel will better respect their time and money.

Respond as a Brand

Online communication and social media interaction are great ways to connect with your customer base on a personal level. However, it’s important to remember that responses to questions and comments should be formulated with your brand in mind. Regardless of the number of employees you have handling client interactions across your social media accounts, make sure each response is professional and consistent with your brand’s values, image, and personality.

Respond to Valid Comments and Concerns

Especially if your business receives a large number of tweets, comments, and questions each day, it’s essential to pare down your responses to those that are most vital. Always respond to customer questions and concerns, which are the greatest opportunities to pull in new clients and retain those who aren’t satisfied. While you should always feel free to retweet or share praise and thanks, these comments don’t necessarily require an actual response. Be wary of negative or argumentative comments—when you see a customer expressing frustration or experiencing an issue, responding is definitely the right choice. However, while you shouldn’t be afraid to address negative comments when they present the opportunity for growth and connection, avoid engaging with commenters who are only concerned with attacking your brand or are not expressing legitimate concerns related to your business.

Are you looking for help managing your business’ online and social media presence? Student Experts can help—please contact us online to find out more about our social media and SEO solutions.