3 Reasons to Consider Infographics for Content Marketing

infographics marketing

Infographics. This word seems to be on the tip of every SEO and internet marketer’s tongue. Infographics are images containing visual representations of statistics, demographics, historical time lines, and factoids about a certain topic.

What is it about these colorful data visualizations that make them such compelling pieces of content?

Below we’ll explain the top three reasons to consider infographics as a part of a content marketing strategy. We will also share some helpful links for getting started with infographic design and marketing.

Why Create Infographics?

1. Infographics Are User Friendly

People love to feel informed but have limited attention spans. Infographics are popular with online audiences because they feature memorable, bite-sized pieces of information in a visually stimulating format that’s easy to share. Blog posts, guest blogs, ebooks, and white papers are all integral to a content marketing strategy, yet infographics are more user-friendly and engaging than these other text-based formats.

2. Infographics Have Social Value​​

Which would you rather post to your Facebook wall, a link to a blog post listing statistics about the economy, or a stunning image that animated the same statistics using charts and information design?  Users on networks like Facebook, Twitter, and Pinterest will likely find more value and fun in sharing a visual infographic than a plain old blog post. Featuring original infographics on a business social media profile, blog, or website can also create a more positive brand image for that business.

3. Infographics Build Links

Marketers can submit infographics to third party design websites, bookmarking sites, and social networks, with links pointing back to the original infographic URL. While many of the links from third parties such as Pinterest or Flickr will be “no-follow,” populating such sites with an infographic image can help increase referral traffic. Additionally, other blogs and websites may find your infographic on a site like Visual.ly, and then choose to share it with their audiences using embed code or a  “follow” link attribution. While distributing an infographic, marketers can optimize the infographics’ embed code with the links and varied anchor text of their choice.

If you are considering infographics as part of your  online strategy, be sure to partner with a content marketing provider offering infographic research, fact-checking, design and editing. To learn more about marketing with infographics, check out these helpful links.

Links to Infographics Resources

 

 

 

 

Photo credit: Brett Jordan