The Business Owner’s Guide to Posting on Social Platforms

Does your business have a Facebook page? What about a Twitter account? Using multiple social media platforms allows your business to reach out to more people and post a wider variety of content. This guide can help you figure out what to post, when to post it, and which social platforms to use.

Facebook

As one of the oldest social media platforms that is still widely used today, Facebook is also one of the most important for a business of any size to have. Facebook allows you to post text, images, videos, event invitations, and links, making it a great way to share a variety of useful content pieces with your fans.

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Create blogs, infographics, and other visuals to share with your customers, and be on the lookout for articles that your followers might find interesting. Try to post 3 to 5 times a week and pay attention to which posts receive the most attention.

Twitter

This social media website is best known for limiting posts to 140 characters. Twitter has become popular for sharing jokes, short advertisements, and graphics, making it a fantastic tool for any small business.

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Because tweets are so short, it is important to focus on visibility. While it is possible to over-post on Facebook, this is less of a concern for your Twitter account. You can tweet multiple times per day—as long as you’re tweeting quality content.

Instagram

If you have a lot of pictures and videos to share, then Instagram is a great option for your business. When it comes to this social media platform, consistency is the most important element to consider for your posting habits.

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Your Instagram followers will get used to your posts if they see them once a day or multiple times a week, so it’s important to keep up with a consistent schedule.

Snapchat

It might be newer than the other social media platforms on this list, but Snapchat has quickly become a popular app for both consumers and businesses.

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This app allows you to take pictures or create short videos that you can send directly to friends or put on your public story. Your Snapchat friends will be able to view these images and videos for 24 hours before they disappear. Use this app to show off new products, describe contests, and conduct polls where your potential customers can screenshot their favorite option.

You can learn more about the benefits of social media marketing with help from Student Experts. Discover our services that can help you boost your business by checking out our website or contacting us today.

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2017 Forecast: Are Infographics Still In?

The short answer to the question of whether infographics are still useful for online marketing in 2017 is yes! Infographics offer a way to present complex or abstract information in a way that catches the eye and is easy to understand. They can make dull facts more fun to read and share, and they can easily be posted on your blog and image-sharing sites. Continue reading for a closer look at infographics in 2017.

Improve Site Traffic

With an interesting infographic, you can draw new visitors to your business website. Share your infographic across your social media accounts and image-sharing sites to boost its visibility, and you may find that as your infographic is liked and shared, you gain new social media followers as well.

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In addition, infographics can help with link-building and make your website appear more authoritative. For these reasons, infographics will continue to be a great way to boost website traffic throughout 2017.

Stay on Top of Trends

There are plenty of new infographic trends to consider in 2017. One of the top trends is interactive infographics. These infographics draw viewers in, allowing them to interact directly with the visuals.

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In terms of design, minimalism will continue to be a popular element for infographics in 2017, as it allows the data to take center stage.

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Another infographic trend to incorporate into your SEO strategy this year is transcription of infographic copy—this makes the information provided in your infographic readable to search engines’ web crawlers.

Use Infographics in Innovative Ways

In 2017, consider going beyond the typical uses of infographics. In addition to creating infographic images that appeal to your customer base, you can also create infographics that are designed to be shared internally with your team. You can make an infographic to display your business’ sales trends in a fun way, or create a recruiting infographic that highlights why your company is a great place to work. Another approach you can take with infographics in 2017 is to attract local interest by highlighting things to do in your area, even if they aren’t directly connected to your business. This type of infographic is likely to be shared by other businesses and organizations in your city, helping to improve your visibility and position your company as an authoritative voice in your local industry.

If you’re ready to design an infographic campaign for 2017, Student Experts can help. We offer a range of graphic design services, including options for infographics of all shapes, sizes, and styles. To find out more, contact us to schedule a discovery call today.

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Focus on the 4th Ave Street Fair – Infographic

If you’ll be in Tucson this weekend, there is an event that you simply can’t miss—the 4th Avenue Street Fair! This biannual event dates back to 1970, and provides a great chance to find unique art pieces for your home or the perfect gift for that hard-to-shop-for family member. The upcoming fair starts on Friday, December 9, and runs through Sunday, December 11. You’ll find hundreds of merchants lining 4th Ave, and can stop to take in some great local entertainment as you shop. Check out this infographic to get more details about the 4th Ave Street Fair, and please feel free to share this infographic with your friends and family.

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Interested in getting an infographic for your business? Click here to contact us and learn how we can help!

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What You Need to Know About Small Business Saturday – Infographic

Thanksgiving is almost here, and that means the official start of the holiday shopping season will arrive before you know it. This year, when you’re making purchasing plans for Black Friday and Cyber Monday, consider visiting some local stores on Small Business Saturday as well. This shopping day encourages people to shop at and support local small businesses during this busy time of year. You can find out more about Small Business Saturday in this infographic.

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What’s the Most Effective Type of Social Media Post? – Infographic

Creating social media accounts is essential in today’s business world—but you also have to be sure to update your accounts with posts that are relevant to your followers! Text updates, pictures, infographics, and videos are all useful social media posts, but some tend to be more shareable than others. Take a look at this infographic to find out more about what you should be posting to your Facebook, Twitter, and other social media accounts. If you’re interested in infographic or social media services for your business, click here to find out more about working with Student Experts.

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Benefits of Graphic Design Services

Logos, infographics, website images—these are just some of the graphic design needs your company might come across as your business grows. Instead of trying to design these yourself or asking employees for help, consider the benefits of investing in professional graphic design services for your business.

Showing Your Company’s Personality

Every company should have a personality that it can convey with its marketing efforts as well as its products and services. Working with a graphic designer is one of the most efficient ways to develop your company’s personality. Graphic designers are knowledgeable about marketing trends and how consumers react to them. You can talk to your graphic designer about the type of personality traits you want your company to have, and he or she will be able to suggest imagery, colors, and fonts that help convey these themes.

Making a Lasting Impression

Your logo plays an important role in how potential customers will view your business. When you have a logo that is boring or hard to understand, potential customers might simply see it and look away without a second thought. If you have an aesthetically pleasing logo that draws in attention, potential customers are much more likely to remember the image and your company. A graphic designer can help you create a logo that represents your company, looks great, and makes a lasting impression.

Creating a Professional Reputation

While there are many responsibilities that you can handle in-house for your business, graphic design is not one of them. Professional graphic designers have the training as well as the proper tools and programs needed to create high-quality images. Potential customers are more likely to respond positively to high-quality images than low-quality ones. In order to build a professional reputation that will attract more customers, it is a good idea to leave your graphic design needs to a professional.

Giving Employees Time to Focus

Even if some of your employees have experience in graphic design, it is important to consider investing in professional graphic design services. You hired your employees for specific jobs, and they might not have time to focus on their responsibilities if they are working on graphic design needs during the day. When you hire a professional, you’ll get great images and give your employees time to focus on their work.

Learn more about graphic design services by contacting Student Experts today! We offer a variety of services to help businesses build their brands. Contact us to get started.

The Biggest Pokémon GO Fails… Thus Far – Infographic

Even if you’ve been living under a rock or in a cave, you’ve probably heard of Pokémon GO, because people have been searching everywhere—even in caves—for the digital monsters! While this mobile game has had great success in getting players off of their couches and exploring their neighborhoods, some players have made a few unwise decisions in their pursuit of Pokémon. Take a look at our latest infographic to learn about a few of the major mistakes Pokémon GO players have made.

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Gaining and Engaging Followers – Infographic

You’ve set up your business website and created social media accounts—now how do you gain and engage followers so that they become customers? Using your accounts to interact with other users on a regular basis is key! Check out our latest infographic to find out more about using social media to your advantage.

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Do you need help managing your social media presence? We can help! Contact Student Experts today to find out more.

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Using Instagram for Your Small Business

Your company already has a Facebook page and Twitter page, what else do you need? Different social media sites offer different features that attract users. Today’s social media users love taking and sharing pictures as quickly as possible, which is why Instagram is so popular right now. Take advantage of this trend by creating a profile for your small business!

Highlight Products and Services

One of the best ways to use any social media platform is to show followers the products and services that you offer. No matter what type of business you currently run, you can ask employees to start taking pictures or even hire outside photographers to capture shots of your products and services. Posting these pictures to Instagram will give your followers a better idea of what your business is all about. You can also get in on a recent trend by making short video collages that show each step necessary to successfully use your products.

Do Research

Social media has given customers a totally new way to share their opinions about the products and services they use. When you post pictures of your offerings to your Instagram page, followers will be able to press “like” and leave comments about their positive experiences. Some customers may leave comments expressing frustration over negative experiences, but these comments can simply help you develop stronger products in the future. Your Instagram profile can also enable you to research what your competitors are doing and how social media users react to it.

Interact with Customers

While an Instagram profile can help you with valuable research, it will also allow you to interact with customers in other ways. You can post fun pictures or videos that are relevant to your industry. These will provide entertainment to your customers. Other posts can encourage customers to comment with calls-to-action, and you can keep the conversation going in the comment section! This type of interaction can help build stronger relationships.

Show Off Your Personality

What makes your small business unique? You don’t want to look like every other small business posting pictures to Instagram, which is why it’s important to show off your company’s unique personality. Start by regularly posting pictures of your employees to let fans see the faces behind the products. You can also share pictures of corporate outings and local events that may interest your followers.

Learn more about building an online presence with help from Student Experts. Contact us today to start creating a better online reputation for your brand!

Creating the Perfect “Contact Us” Page – Infographic

You work hard to ensure your business is successful, and it’s important to make sure that your website reflects this. After creating engaging content to draw customer interest and improve your SEO, make sure your website is clear, consistent, and easy to use. This includes creating an effective “Contact Us” page. While this page may not have as much content as the rest of your website, it is the final step in transforming a customer’s interest into action. The best contact pages are simple, asking for just the information you need to begin a relationship with your customer. If there are too many fields to fill out or the page is otherwise confusing, your customer may give up and look to your competitors instead. Take a look at our newest infographic to learn more about creating a contact page that will help to grow your business. Please share with your friends and colleagues.

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