Responsive Design – Infographic

How can you ensure that your website will look great no matter what type of device is used to view it? Responsive design is the answer! With this technique, web pages become fluid and flexible, ensuring that the size and layout of items on each page are optimized for viewing whether they are seen on a smartphone or a desktop computer. Read through our latest infographic to discover more facts about responsive design.

Responsive-Design-Promo-Infographic-01

Would you like to learn about Student Experts’ design and content services? Contact us today!

5 Useful Apps for Small Business Marketing

If you are reading this, you have probably done more than enough research to know that there are some apps that you simply have to have if you want to market your small business effectively. You have set up the Twitter and Instagram apps on your mobile device, and you obviously have a Facebook account. Now it is time to move beyond the basics, increase your reach, and drive more conversions. These apps for iOS and Android will take your small business marketing to the next level:

Facebook Pages Manager – iOS/Android
If Facebook is a major part of your business’ marketing plan—and it should be—this app is for you. The standard app for Facebook is great for your personal account, but Facebook Pages Manager gives greater access to and control of your business’ Page. With this underutilized mobile tool, you can view Insights, share from your Page, and respond to customers on the go.

Buffer – iOS/Android
Managing the many social media accounts your business needs to succeed can be a struggle. Buffer’s mobile app will streamline your social strategy by letting you schedule and coordinate your sharing across Facebook, Google+, LinkedIn, and Twitter from one simple interface.

Lightroom – iOS/Android
A good photo can do wonders for a Facebook ad or post, so why not make your photos shine with a bit of editing? Adobe Lightroom is a professional-grade photo editor that is now available for free as a mobile app for iOS and Android. Brighten up colors and remove flaws for more striking images to share on social media.

Google Drive – iOS/Android
Text documents, spreadsheets, presentations, and forms stored in the cloud allow you to coordinate with your team on just about any project. Save and access drafts of blogs, share customer data, take notes, and update your records from anywhere. Google Drive for Android and iOS is a cloud storage and co-writing powerhouse.

Google Analytics – iOS/Android
Your marketing strategies should always be evolving and you should always be learning. To get the most out of your newest content strategies, ad campaigns, and landing page layouts, you need access to data from past and current efforts. This is where Google Analytics comes in, with comprehensive information and intuitive visuals.

More and more customers are going mobile, so it only makes sense that you would too. How do you stay on top of your marketing efforts while on the go? Share your favorite mobile apps for running a small business in the comments below!

Blogging for Business: Making It Stick with an Effective Editorial Calendar

Maintaining a business blog has become a valuable and widely-used tool that can allow you to connect with your customers and personalize their experience to build brand loyalty and adapt your products, services, and marketing to your target audience. In fact, studies have indicated that businesses and companies with consistently updated blogs are better able to acquire and keep new customers by building a positive two-way relationship. However, there are many ways to blog for your business, and not all of them are effective. Whether you are new to blogging, have tried it only once before, or are a regular blogger, there are many ways you can improve your business blog to reach a broader audience while sending more purposeful messages.

Understanding the Need for an Editorial Calendar
The key to successful business blogging is not only creating an online blog for your business, but maintaining that blog and delivering consistently high-quality and relevant content. Looking at these requirements alone, you may already feel overwhelmed. While it’s easy to decide you’ll make posts regularly, how do you ensure this happens? Conversely, it’s also important to spread out your blog posts to prevent new articles from becoming lost in a never-ending flood of information. Developing an editorial calendar that guides your posting practices offers numerous benefits in terms of both organization and content quality. First, you’ll know exactly when blog articles should be posted and can prepare accordingly if editing or rewriting is needed. Second, keeping upcoming deadlines in mind gives you and your staff time and motivation to develop high-quality blog topics. While deadlines that are too close together can hurt blog content, the right spacing will give your team members the deadlines they need to focus and produce the type of content you want.

Developing Your Posting Schedule
There are numerous articles and suggestions already available on the web to guide you toward a content posting schedule for various social media sites. However, posting to your own business blog is a slightly more flexible process, allowing you to factor in your business’ size, goals, and content generation capabilities to determine the best schedule for your blog posts. Other considerations that may govern your posting schedule include special events and holidays, as well as sales and other business-specific information you may want to include on your blog. You may want to ramp up the release of content as an important date approaches, or maintain a steady stream of posts and information throughout the year. Regardless of your approach, it’s important to keep a few strategies in mind. Consistency is the major goal of editorial calendar creation—you will be putting your content goals and deadlines in writing to ensure they are met and your blog is updated regularly, rather than becoming a wasteland of occasional updates and irrelevant information. Additionally, your goals will drive your schedule—if you simply want to increase customer awareness of your services, you’ll want to devise a very different schedule than if you are pushing a large sale or event with a specific end date in mind.

Creating and Maintaining Your Calendar
There are many ways to create and maintain an editorial marketing calendar. While a pen and paper approach may work for a single writer, there are a variety of online tools available today to help you create, share, and manage calendars among many individuals. This type of approach is particularly effective if you employ more than one writer or offsite writers that may contribute to the blog. Making sure that everyone is on the same page in terms of topics and deadlines will eliminate confusion and improve content delivery so you can be sure you’re updating your site consistently. The ability to look at your calendar and instantly see not only the content you have planned for this week, but for upcoming weeks and months as well, will help you stay on track when it comes to creating new and informative content in keeping with your goals.

Generating consistent, high-quality, and relevant content is the key to optimizing your business blog. Student Experts can help you boost your blog content and social media sharing with our SEO optimization and content creation services. You can learn more about what we do and how we can fit into your plans for online growth when you visit our website or give us a call at (520) 344-4672.

The Harlem Shake is Dead. Long Live Internet Memes.

Now that the Harlem Shake is officially over, just how did this dance move turn into a viral sensation on Youtube? We’ve put together an infographic detailing the history of the Harlem Shake, from its humble origins as a 1980s dance move to a worldwide meme. Learn how a few Australian teens took this dance to a whole new (silly) level. If you like what you see here and want to use infographics to market your business online, learn more about our content-driven SEO services.

How-the-Harlem-Shake-Happened-Infographic

 

Grab the Embed Code to share the Harlem Shake infographic on your site:

<a href="blog url"><img src="http://studentexperts.com/wp-content/uploads/2013/03/How-the-Harlem-Shake-Happened-March6.png" alt="Student Experts Infographic" title="How The Harlem Shake Happened - INFOGRAPHIC" width="1001" height="13069"/></a><br/><a href="http://www.studentexperts.com/#infographic">Student Experts Infographic Marketing</a>

Tucson Infographic: Welcome to The Old Pueblo!

Tucson, AZ is a great place to live – many of our content writers, editors, and designers went to college here and decided to stick around after graduation. Why? Maybe it’s the weather. Tucson receives 350 days of sunshine every year. Maybe it’s the gorgeous desert scenery: We are surrounded on all sides by state parks and natural wonders. It’s truly a hiker’s paradise. Perhaps it’s the strange and wonderful Tucson culture. I’d argue that Tucson is even weirder than Austin. Tucsonans eat hot dogs wrapped in bacon with mayonnaise on top, attend art openings in renovated warehouses, build their own bikes in subterranean bike lairs, and relish every opportunity to dance the night away at memorable concerts.

Everyone has a different reason to love Tucson, but one thing is for sure: It’s a very unique place. That’s why we decided to create this infographic about Tucson, our beloved home town. Please feel free to share it with your friends or send it to those East Coasters and Californians who still pronounce it “Tuck-son” (We all know a few!).

Tucson AZ Infographic

This infographic was created by Tucson content marketing firm Student Experts, proud purveyors of high-quality guest blogs, white-label content, and custom infographics.

Grab the Embed Code here to share this infographic on your website:

<a href="blog url"><img src="http://contentbystudentexperts.com/wp-content/uploads/2012/11/Tucson-AZ-Welcome-To-The-Old-Pueblo-Infographic-Web-1.jpg" alt="Student Experts Infographic Marketing" title="Tucson AZ Welcome To The Old Pueblo - INFOGRAPHIC" width="1000" height="3826"/></a><br/><a href="http://studentexperts.com/tucson-infographic-welcome-to-the-old-pueblo>Student Experts Infographic Marketing</a>

Your (Client’s) Blog As A Sales Tool

Blog Content Can Convert How many of your clients realize that their blog can be used as a sales tool?  When businesses come to your agency looking for help with their online presence, ranking and conversion, don’t underestimate the potential of your client’s blog.  The value of a good blog is obvious for online presence and rankings.  But how much do you educate your client about sales conversion with a blog?  Here are two ways a blog can lead to a sale.

  • Call to action – Blog posts are a great venue to announce a new, or changes to an existing, product or service.  At the end of any of those announcements, a specific call to action should always be present.  Introduce bitly to your smaller clients or a software like Link Trackr to more serious clients if they are not already monitoring click through rates.  Many of us know how addictive and fun tracking click through rates and testing content can be.  It should be illegal to deprive your client of that.
  • Follow-up – What better way for a sales person to follow up with a potential client than to provide them with a relevant and valuable past post their company wrote.  It gives the sales person an opportunity to make a contact and show the potential customer they listen.  It also sets an authoritative and knowledgeable tone for the company.  If that person had any doubts about that company’s product or service, a relevant blog post may clear those doubts.

If you are looking for ways to educate your client on why a consistent, well written blog is a good idea, throw them these reasons.  A blog done properly will benefit their bottom line.  For some people, that is all they need to hear.

Photo: stevendepolo

 

An Inside Look at Our Blog Editing Process

We think this is a great hairstyle for an editor.

Each month, our in-house team of writers and editors creates thousands of  business blogs for  SMBs nationwide. In addition to business blogs, we also create guest posts, website copy, interactive social media content, and custom projects.

While our production volume is very high and our turnaround times fast, our clients tell us that our work is better researched, of a higher quality, and more grammatically sound than the work of other freelance writers and services they have contracted with in the past.

So how do we consistently generate the kind of high-quality content that SEO and internet marketing firms are looking for? Aside from sentence-level changes, grammar, and spelling, the experienced editors at Student Experts look for the following when editing blog content:

1. Readability

When reviewing a business blog, our editors might ask, “Is it clear, cohesive, and fun to read?” Successful blogs will start off with an engaging statistic, or a journalistic lede that hooks readers right away. Here’s a quick comparison of a boring and a fun introduction for an optician’s blog about eye diseases:

    • Boring: “Many people are nearsighted and need to wear glasses.”
    • Engaging: “According to the American Optometric Association, more than a quarter of the United States population suffers from myopia, or nearsightedness.”

Not only is the second example more interesting, but it adds the clout of a respected industry organization and an authoritative outbound link to the blog. From the introduction, editors will ensure that the blog flows into a well-organized body, broken up into logical bullets, lists, or subheadings for easy consumption. As an example, you’ll notice that this blog offers a very readable layout. It starts with a direct introduction, then is followed by a numbered list of parallel points and a brief conclusion.

2. Links and Anchor Text

Building up SEO authority by linking out from your blog posts to authoritative third-party sites is one of the main benefits of business blogging. That’s why our editors check outbound blog links for domain authority, quality, and relevance. Ultimately, we strive to link to content that is appropriate to the client and that readers will find useful. Editors also pay special attention to the link anchor text used throughout blog posts. We vary anchor text between posts, using business- and location-based keywords whenever possible. For example, in a blog post for an HVAC company about repairing home heating systems in time for winter, we would use anchor text such as “Fall heating tune-up” or “heating system maintenance.” The HVAC business may also focus on keywords for its air conditioning and duct cleaning services, but since those services are not relevant to this particular blog post, we would not use those phrases in the link anchor text.

3. Client Parameters

We use a streamlined content management system to keep client’s keyword strategies and special requests up-to-date and organized.  An editor will check all blog content against a client’s parameters to be sure the writing is furthering that client’s marketing goals.  Maybe a business always wants to use a trackable toll-free number in the call-to-action? Or, perhaps a client has discontinued a product and no longer wants to mention it in their content. Our CMS, combined with our editorial quality assurance, keeps clients happy and greatly reduces the need for revisions.

This is just a quick snap-shot of our writing and editing process.  Get in touch with us today to learn more about how Student Experts delivers high-quality, white-labeled content to internet marketing and SEO firms.

 

Photo credit: Evil Erin

Three Exceptional Blogs If You Fancy Online Marketing

Seriously.  Good work. For one reason or another, these three blogs provide some of the best online marketing content you can find.  These writers offer a range of posts, from specific marketing tactics, to general ideas on approaching business and life.  Read these three blogs and you will have plenty of opportunity to better yourself on a professional and personal level.

Rand Fiskin – Rand is one of the most transparent people in online marketing.  On this blog, he chronicles multiple aspects of his business, SEOmoz, including the company’s revenue.  His insight into company culture, customer acquisition and leadership are second to none.

Social Commerce Today – Online marketing inherently includes social.  Many of the posts on this site profile the main players in social commerce and lessons we can learn from them.  There are also specific posts regarding marketing and sales through social platforms.  This site is not shy to predict the future based off of industry trends and their readers respect them for that.

Altered States of Marketing – David Cohen’s bio says it all: “Not a guru or any other clichéd phrase marketers use to describe themselves. I believe marketing is about storytelling, earning trust and making promises you can keep.”  David provides great insight into the psychological part of marketing as well as specific ways to think differently as an online marketer.  His first post is from this year and like most blogs as they evolve over time, you can expect his content to get even better.

Want to share an online marketing blog that creates a lot of value for you?  Please do in the comments below!

Photo: stevendepolo

3 Reasons to Consider Infographics for Content Marketing

infographics marketing

Infographics. This word seems to be on the tip of every SEO and internet marketer’s tongue. Infographics are images containing visual representations of statistics, demographics, historical time lines, and factoids about a certain topic.

What is it about these colorful data visualizations that make them such compelling pieces of content?

Below we’ll explain the top three reasons to consider infographics as a part of a content marketing strategy. We will also share some helpful links for getting started with infographic design and marketing.

Why Create Infographics?

1. Infographics Are User Friendly

People love to feel informed but have limited attention spans. Infographics are popular with online audiences because they feature memorable, bite-sized pieces of information in a visually stimulating format that’s easy to share. Blog posts, guest blogs, ebooks, and white papers are all integral to a content marketing strategy, yet infographics are more user-friendly and engaging than these other text-based formats.

2. Infographics Have Social Value​​

Which would you rather post to your Facebook wall, a link to a blog post listing statistics about the economy, or a stunning image that animated the same statistics using charts and information design?  Users on networks like Facebook, Twitter, and Pinterest will likely find more value and fun in sharing a visual infographic than a plain old blog post. Featuring original infographics on a business social media profile, blog, or website can also create a more positive brand image for that business.

3. Infographics Build Links

Marketers can submit infographics to third party design websites, bookmarking sites, and social networks, with links pointing back to the original infographic URL. While many of the links from third parties such as Pinterest or Flickr will be “no-follow,” populating such sites with an infographic image can help increase referral traffic. Additionally, other blogs and websites may find your infographic on a site like Visual.ly, and then choose to share it with their audiences using embed code or a  “follow” link attribution. While distributing an infographic, marketers can optimize the infographics’ embed code with the links and varied anchor text of their choice.

If you are considering infographics as part of your  online strategy, be sure to partner with a content marketing provider offering infographic research, fact-checking, design and editing. To learn more about marketing with infographics, check out these helpful links.

Links to Infographics Resources

 

 

 

 

Photo credit: Brett Jordan

Up To Date Media Terms Need To Be A Part Of Your On-Site Content Strategy

When was the last time you suggested to a client that they update the content on their website?  Did they actually follow through and take your advice?  In this post, I’ll discuss why industry specific, up to date media terms are a good idea to incorporate into on-site content.

Sure, fresh content can influence search rankings.  And that’s important.  However, once visitors get to the site, will they see updated industry terms they hear in the media and want to know more about?  Or will they see content with lots of generalities and terms from years ago?

Here are a few examples of up to date media terms:

Healthcare – single-payer medical insurance, health reform

Auto Sales – hybrids, electric vehicles, 40mpg

Dentistry – same day dentures

Implementing new language is not an attempt to take advantage of “buzz-terms.” Americans genuinely absorb what our mainstream media broadcasts.  Proof?  You can match anything being talked about on television with the top searches on Google Trends.  If a client’s website doesn’t fall into a definite niche, use Google Trends to find current industry language.

If you’ve been trying to get a client to understand this, then show them this article to prove you’re not the only one saying  it’s a smart investment to update their on-site content.

What updated industry terms do you know that your clients would benefit from having on their websites?

photo credit: stevendepolo

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