Responding to Online Questions and Comments

Your business’ online image can significantly influence the opinions of both current and future clients, helping to satisfy your existing customers and impress or draw in new clientele by demonstrating your commitment to addressing customer questions or concerns. Whether you’re responding to questions and comments on your business website and blog or through one of your social media accounts, taking the right approach is essential to ensure you are projecting the online image you want for your business.

Respond in a Timely Fashion

As online culture changes the way customers think, it’s important to change the way your business responds to comments and questions as well. Devoting the time and manpower to monitoring your website and social media feeds is a valuable use of resources that allows you to address issues and concerns quickly to show your commitment to timely customer service. Waiting too long to respond to questions or concerns will make customers feel abandoned and prompt them to seek services or products from a provider they feel will better respect their time and money.

Respond as a Brand

Online communication and social media interaction are great ways to connect with your customer base on a personal level. However, it’s important to remember that responses to questions and comments should be formulated with your brand in mind. Regardless of the number of employees you have handling client interactions across your social media accounts, make sure each response is professional and consistent with your brand’s values, image, and personality.

Respond to Valid Comments and Concerns

Especially if your business receives a large number of tweets, comments, and questions each day, it’s essential to pare down your responses to those that are most vital. Always respond to customer questions and concerns, which are the greatest opportunities to pull in new clients and retain those who aren’t satisfied. While you should always feel free to retweet or share praise and thanks, these comments don’t necessarily require an actual response. Be wary of negative or argumentative comments—when you see a customer expressing frustration or experiencing an issue, responding is definitely the right choice. However, while you shouldn’t be afraid to address negative comments when they present the opportunity for growth and connection, avoid engaging with commenters who are only concerned with attacking your brand or are not expressing legitimate concerns related to your business.

Are you looking for help managing your business’ online and social media presence? Student Experts can help—please contact us online to find out more about our social media and SEO solutions.

2016 Twitter Trends

Twitter has become one of the most popular social media platforms that modern society has to offer, with daily tweets being sent out from hundreds of millions of registered accounts all over the world. As big as Twitter is, there is always room to grow, and the company plans to continue its journey in the right direction. As the app matures, users find new ways to interact with each other and the brands that they care about. Here are a few of 2016’s Twitter trends.

Moments

Have you heard of FOMO? It’s the fear of missing out, and it happens to everyone at some point. Twitter seeks to make 2016 the year you stay in the loop by introducing Moments. The Moments feature takes all of the important action going on and compiles it under one tab, ready for you to behold. Twitter users are now staying up to date on everything from world news to sports highlights using this handy new tool.

Pro tip: A blue dot in the corner of a Moment means that a developing story has been updated.

Periscope

Allowing users to share images and videos is not new for Twitter; streaming videos live, on the other hand, is a more recent development. Thanks to Twitter’s new Periscope app, users can show the world whatever they want, whenever they want. Though it is just catching on, Periscope has enjoyed a popular first few months in action. Twitter offers the means for next-level marketing strategies with this app, so bigger brands will likely jump on board.

Pro tip: Always promote your live Periscope stream using your Twitter account to maximize visibility.

Outreach

Many aspects of society have moved online, and customer service has had no choice but to follow. As it has in past years, Twitter continues to serve as a hub that connects consumers with their favorite brands. Customer service will become more interactive, personal, and efficient through platforms like Twitter, changing the department forever.

Pro tip: An active and responsive Twitter account is a good sign for customers; it shows that your business is active, engaged, and willing to listen to what they have to say.

The team at Student Experts has a wealth of experience in creating useful and engaging tweets that people want to share with their friends, family, and colleagues. Twitter can be a valuable tool for your business, but not everyone is savvy in the social media department—that’s where we come in. If you want to kick start your Twitter presence, feel free to contact us and see how we can help.

Responsive Design – Infographic

How can you ensure that your website will look great no matter what type of device is used to view it? Responsive design is the answer! With this technique, web pages become fluid and flexible, ensuring that the size and layout of items on each page are optimized for viewing whether they are seen on a smartphone or a desktop computer. Read through our latest infographic to discover more facts about responsive design.

Responsive-Design-Promo-Infographic-01

Would you like to learn about Student Experts’ design and content services? Contact us today!

Blogging for Business: Making It Stick with an Effective Editorial Calendar

Maintaining a business blog has become a valuable and widely-used tool that can allow you to connect with your customers and personalize their experience to build brand loyalty and adapt your products, services, and marketing to your target audience. In fact, studies have indicated that businesses and companies with consistently updated blogs are better able to acquire and keep new customers by building a positive two-way relationship. However, there are many ways to blog for your business, and not all of them are effective. Whether you are new to blogging, have tried it only once before, or are a regular blogger, there are many ways you can improve your business blog to reach a broader audience while sending more purposeful messages.

Understanding the Need for an Editorial Calendar
The key to successful business blogging is not only creating an online blog for your business, but maintaining that blog and delivering consistently high-quality and relevant content. Looking at these requirements alone, you may already feel overwhelmed. While it’s easy to decide you’ll make posts regularly, how do you ensure this happens? Conversely, it’s also important to spread out your blog posts to prevent new articles from becoming lost in a never-ending flood of information. Developing an editorial calendar that guides your posting practices offers numerous benefits in terms of both organization and content quality. First, you’ll know exactly when blog articles should be posted and can prepare accordingly if editing or rewriting is needed. Second, keeping upcoming deadlines in mind gives you and your staff time and motivation to develop high-quality blog topics. While deadlines that are too close together can hurt blog content, the right spacing will give your team members the deadlines they need to focus and produce the type of content you want.

Developing Your Posting Schedule
There are numerous articles and suggestions already available on the web to guide you toward a content posting schedule for various social media sites. However, posting to your own business blog is a slightly more flexible process, allowing you to factor in your business’ size, goals, and content generation capabilities to determine the best schedule for your blog posts. Other considerations that may govern your posting schedule include special events and holidays, as well as sales and other business-specific information you may want to include on your blog. You may want to ramp up the release of content as an important date approaches, or maintain a steady stream of posts and information throughout the year. Regardless of your approach, it’s important to keep a few strategies in mind. Consistency is the major goal of editorial calendar creation—you will be putting your content goals and deadlines in writing to ensure they are met and your blog is updated regularly, rather than becoming a wasteland of occasional updates and irrelevant information. Additionally, your goals will drive your schedule—if you simply want to increase customer awareness of your services, you’ll want to devise a very different schedule than if you are pushing a large sale or event with a specific end date in mind.

Creating and Maintaining Your Calendar
There are many ways to create and maintain an editorial marketing calendar. While a pen and paper approach may work for a single writer, there are a variety of online tools available today to help you create, share, and manage calendars among many individuals. This type of approach is particularly effective if you employ more than one writer or offsite writers that may contribute to the blog. Making sure that everyone is on the same page in terms of topics and deadlines will eliminate confusion and improve content delivery so you can be sure you’re updating your site consistently. The ability to look at your calendar and instantly see not only the content you have planned for this week, but for upcoming weeks and months as well, will help you stay on track when it comes to creating new and informative content in keeping with your goals.

Generating consistent, high-quality, and relevant content is the key to optimizing your business blog. Student Experts can help you boost your blog content and social media sharing with our SEO optimization and content creation services. You can learn more about what we do and how we can fit into your plans for online growth when you visit our website or give us a call at (520) 344-4672.

The Harlem Shake is Dead. Long Live Internet Memes.

Now that the Harlem Shake is officially over, just how did this dance move turn into a viral sensation on Youtube? We’ve put together an infographic detailing the history of the Harlem Shake, from its humble origins as a 1980s dance move to a worldwide meme. Learn how a few Australian teens took this dance to a whole new (silly) level. If you like what you see here and want to use infographics to market your business online, learn more about our content-driven SEO services.

How-the-Harlem-Shake-Happened-Infographic

 

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Tucson Infographic: Welcome to The Old Pueblo!

Tucson, AZ is a great place to live – many of our content writers, editors, and designers went to college here and decided to stick around after graduation. Why? Maybe it’s the weather. Tucson receives 350 days of sunshine every year. Maybe it’s the gorgeous desert scenery: We are surrounded on all sides by state parks and natural wonders. It’s truly a hiker’s paradise. Perhaps it’s the strange and wonderful Tucson culture. I’d argue that Tucson is even weirder than Austin. Tucsonans eat hot dogs wrapped in bacon with mayonnaise on top, attend art openings in renovated warehouses, build their own bikes in subterranean bike lairs, and relish every opportunity to dance the night away at memorable concerts.

Everyone has a different reason to love Tucson, but one thing is for sure: It’s a very unique place. That’s why we decided to create this infographic about Tucson, our beloved home town. Please feel free to share it with your friends or send it to those East Coasters and Californians who still pronounce it “Tuck-son” (We all know a few!).

Tucson AZ Infographic

This infographic was created by Tucson content marketing firm Student Experts, proud purveyors of high-quality guest blogs, white-label content, and custom infographics.

Grab the Embed Code here to share this infographic on your website:

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Three Exceptional Blogs If You Fancy Online Marketing

Seriously.  Good work. For one reason or another, these three blogs provide some of the best online marketing content you can find.  These writers offer a range of posts, from specific marketing tactics, to general ideas on approaching business and life.  Read these three blogs and you will have plenty of opportunity to better yourself on a professional and personal level.

Rand Fiskin – Rand is one of the most transparent people in online marketing.  On this blog, he chronicles multiple aspects of his business, SEOmoz, including the company’s revenue.  His insight into company culture, customer acquisition and leadership are second to none.

Social Commerce Today – Online marketing inherently includes social.  Many of the posts on this site profile the main players in social commerce and lessons we can learn from them.  There are also specific posts regarding marketing and sales through social platforms.  This site is not shy to predict the future based off of industry trends and their readers respect them for that.

Altered States of Marketing – David Cohen’s bio says it all: “Not a guru or any other clichéd phrase marketers use to describe themselves. I believe marketing is about storytelling, earning trust and making promises you can keep.”  David provides great insight into the psychological part of marketing as well as specific ways to think differently as an online marketer.  His first post is from this year and like most blogs as they evolve over time, you can expect his content to get even better.

Want to share an online marketing blog that creates a lot of value for you?  Please do in the comments below!

Photo: stevendepolo