The Business Owner’s Guide to Posting on Social Platforms

Does your business have a Facebook page? What about a Twitter account? Using multiple social media platforms allows your business to reach out to more people and post a wider variety of content. This guide can help you figure out what to post, when to post it, and which social platforms to use.


As one of the oldest social media platforms that is still widely used today, Facebook is also one of the most important for a business of any size to have. Facebook allows you to post text, images, videos, event invitations, and links, making it a great way to share a variety of useful content pieces with your fans.


Create blogs, infographics, and other visuals to share with your customers, and be on the lookout for articles that your followers might find interesting. Try to post 3 to 5 times a week and pay attention to which posts receive the most attention.


This social media website is best known for limiting posts to 140 characters. Twitter has become popular for sharing jokes, short advertisements, and graphics, making it a fantastic tool for any small business.


Because tweets are so short, it is important to focus on visibility. While it is possible to over-post on Facebook, this is less of a concern for your Twitter account. You can tweet multiple times per day—as long as you’re tweeting quality content.


If you have a lot of pictures and videos to share, then Instagram is a great option for your business. When it comes to this social media platform, consistency is the most important element to consider for your posting habits.


Your Instagram followers will get used to your posts if they see them once a day or multiple times a week, so it’s important to keep up with a consistent schedule.


It might be newer than the other social media platforms on this list, but Snapchat has quickly become a popular app for both consumers and businesses.


This app allows you to take pictures or create short videos that you can send directly to friends or put on your public story. Your Snapchat friends will be able to view these images and videos for 24 hours before they disappear. Use this app to show off new products, describe contests, and conduct polls where your potential customers can screenshot their favorite option.

You can learn more about the benefits of social media marketing with help from Student Experts. Discover our services that can help you boost your business by checking out our website or contacting us today.



2017 Forecast: Are Infographics Still In?

The short answer to the question of whether infographics are still useful for online marketing in 2017 is yes! Infographics offer a way to present complex or abstract information in a way that catches the eye and is easy to understand. They can make dull facts more fun to read and share, and they can easily be posted on your blog and image-sharing sites. Continue reading for a closer look at infographics in 2017.

Improve Site Traffic

With an interesting infographic, you can draw new visitors to your business website. Share your infographic across your social media accounts and image-sharing sites to boost its visibility, and you may find that as your infographic is liked and shared, you gain new social media followers as well.


In addition, infographics can help with link-building and make your website appear more authoritative. For these reasons, infographics will continue to be a great way to boost website traffic throughout 2017.

Stay on Top of Trends

There are plenty of new infographic trends to consider in 2017. One of the top trends is interactive infographics. These infographics draw viewers in, allowing them to interact directly with the visuals.


In terms of design, minimalism will continue to be a popular element for infographics in 2017, as it allows the data to take center stage.


Another infographic trend to incorporate into your SEO strategy this year is transcription of infographic copy—this makes the information provided in your infographic readable to search engines’ web crawlers.

Use Infographics in Innovative Ways

In 2017, consider going beyond the typical uses of infographics. In addition to creating infographic images that appeal to your customer base, you can also create infographics that are designed to be shared internally with your team. You can make an infographic to display your business’ sales trends in a fun way, or create a recruiting infographic that highlights why your company is a great place to work. Another approach you can take with infographics in 2017 is to attract local interest by highlighting things to do in your area, even if they aren’t directly connected to your business. This type of infographic is likely to be shared by other businesses and organizations in your city, helping to improve your visibility and position your company as an authoritative voice in your local industry.

If you’re ready to design an infographic campaign for 2017, Student Experts can help. We offer a range of graphic design services, including options for infographics of all shapes, sizes, and styles. To find out more, contact us to schedule a discovery call today.




Focus on the 4th Ave Street Fair – Infographic

If you’ll be in Tucson this weekend, there is an event that you simply can’t miss—the 4th Avenue Street Fair! This biannual event dates back to 1970, and provides a great chance to find unique art pieces for your home or the perfect gift for that hard-to-shop-for family member. The upcoming fair starts on Friday, December 9, and runs through Sunday, December 11. You’ll find hundreds of merchants lining 4th Ave, and can stop to take in some great local entertainment as you shop. Check out this infographic to get more details about the 4th Ave Street Fair, and please feel free to share this infographic with your friends and family.

4th Ave Street Fair Infographic

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The Biggest Pokémon GO Fails… Thus Far – Infographic

Even if you’ve been living under a rock or in a cave, you’ve probably heard of Pokémon GO, because people have been searching everywhere—even in caves—for the digital monsters! While this mobile game has had great success in getting players off of their couches and exploring their neighborhoods, some players have made a few unwise decisions in their pursuit of Pokémon. Take a look at our latest infographic to learn about a few of the major mistakes Pokémon GO players have made.



10 Superfoods for Boosting Brainpower – Infographic

What do avocados, dark chocolate, and salmon have in common? They’re all “superfoods” that can help support brain function! From vitamin K to glucose, your brain needs a range of nutrients to perform at its best. Read through this infographic to find out more about brain-boosting superfoods.


Are you interested in Student Experts’ design services for small businesses? Contact us to find out what we can do for you!

A Closer Look at Leap Day

February is almost here, and you may have noticed that this February has 29 days instead of the typical 28, making 2016 a leap year and February 29th a leap day! Also called an intercalary year or bissextile year, a leap year occurs approximately every four years and contains a total of 366 days. So where does the “leap” come from? Generally, each date on the calendar is one day of the week later each year—but the leap year causes these dates to “leap” over one day of the week. Continue reading for a closer look at leap days and how they help us keep our calendars straight.

The Reason for Leap Day
The standard calendar used throughout the modern world is known as the Gregorian calendar. Most years in this calendar contain 365 days—these are called common years. However, a solar year, or tropical year, is just under 365.25 days long. This means that over time, the calendar dates on which the seasons start would no longer line up with their true starts. To correct for this, an extra day is tacked onto the end of February almost every four years—the “almost” relates to the fact that a tropical year is not quite 365.25 days long. There are actually three leap days that are removed from the calendar every 400 years!

Leap Day Traditions
There are a variety of traditions related to leap days that have cropped up around the world. For example, in France, there is a satirical newspaper that is only published on February 29th. The most common traditions involve a reversal of traditional gender roles related to romance. In many countries, this is considered the day when women can propose to men, and in the United States, February 29th is sometimes called “Sadie Hawkins Day.”

How to Spend Your Leap Day
So what should you do on your extra day this year? This leap day falls on a Monday, but you don’t have to let that get you down! Consider doing something fun or unusual, such as eating breakfast for dinner, taking a more scenic route home from the office, or making it a screen-free day in your household.

Hello, 2016!


Happy Holidays!


The Top 7 High-Demand Careers of 2015 – Infographic

What have the top career fields been in 2015? In terms of the highest demand, the top fields have ranged from web development to truck driving. Check out this infographic about the top careers of this year to find out more.


Five Halloween Tricks to Prank Your Frenemies – Infographic

When you say “trick or treat,” do you have a trick all lined up? If not, take a look at this infographic to learn a few fun pranks that are perfect for tricking your frenemies this Halloween!